I have been where you are, I understand the pressure of growing and developing a business
In a market where competition is fierce and attention spans are short, most estate agents are doing all they can to keep up—but often feel like they’re running uphill. The pressure to generate leads, stay visible online, and compete with larger corporate chains is real. But what if there was a smarter, more scalable way?
That’s exactly what inspired the launch of The Digital Estate Agent—a digital marketing agency built specifically for estate agents, by someone who’s been there.
From the High Street to the Digital World
Ian Thomas spent nearly 20 years in the trenches of the UK property industry. From managing lettings in London to building award-winning branches in High Wycombe, he saw the full picture—successes, struggles, and all the moving parts of running a modern estate agency.
What stood out most? The glaring gap between traditional agency models and the rapidly evolving digital world.
Most agents were juggling everything—client expectations, property marketing, compliance—and doing their best to compete in an online space they didn’t have the time or tools to master.
So in 2025, Ian decided to build the solution he wished he’d had: a marketing partner that not only understood estate agency inside-out, but could deliver digital results that actually move the needle.
Why The Digital Estate Agent Exists
The Digital Estate Agent isn’t a generalist agency dabbling in property. It’s a dedicated digital marketing partner created exclusively for estate agents.
We exist to help agencies grow—by attracting high-quality leads, building a strong online brand, and converting interest into instructions. But we don’t just offer strategies. We bring deep property experience and real estate-specific insights that most marketers simply don’t have.
And at the core of what we do? Artificial Intelligence.
Our Belief: AI Is the Future of Estate Agency Marketing
We believe the estate agents who embrace AI today will lead the market tomorrow.
That’s why we use AI not just as a buzzword, but as a practical tool to:
Automate follow-ups and nurture leads intelligently
Improve targeting and ad performance with machine learning
Write content faster and more efficiently
Analyse what’s working—and what isn’t—in real-time
It’s about working smarter, not harder. And it frees agents to do what they do best: connect with people and close deals.
What We Offer
At The Digital Estate Agent, our services are designed to deliver measurable results. We help estate agents:
Content Marketing produce content that connects with customers
Social Media Managment structured campaigns that get results
Lead Funnels that educate and convert leads into instructions
Improve their brand with educational content, design and flair
AI System a market leading system that will transform how your agency works. Imagine if a team of highly skilled property agents started working for you 24/7. (Think AI Agents, Automation, Custom GPTS)
Every strategy we create is tailored to your area, your audience, and your goals. No generic templates. No wasted ad spend.
The Bottom Line
The estate agency landscape is changing—but that’s not a threat. It’s an opportunity.
With the right marketing and technology in place, even small agencies can dominate their patch, win more instructions, and scale sustainably.
That’s the mission behind The Digital Estate Agent—and we’re just getting started.
