Automate On The Market Business Generations
Target clients on the market with competitors at the right time. See more of the entire market then the competition using the latest technology and our secret human-in-the-loop formula.
For estate and letting agents in competitive marketplaces. The Shadow automates direct mail campaigns to clients on the market with competitive agents. It has the ability to integrate with the most advanced crms and social media profiles to identify high value opportunties and flag it to you in real time. Using our bespoke targetted systems we can capture a larger section of the marketplace than the competition. The Shadow is not just another tech product it is like having another full time employee working behind the scenes to get you the best leads 24/7
Who it's for
Sales & Letting Agencies in Competitive Marketplaces
Companies that want to grow their clientbase
Teams that could save time necessary administrative work
How it works
Step 1 — Capture
Captures a higher proportion of the marketplace using advanced systems and human-in-the-loop checks, so fewer opportunities slip past your team.
Step 2 — Identify & time it right
Identifies high-value opportunities and prompts outreach at the right time, using trigger points that match how vendors actually behave.
Step 3 — Create outreach for you
Produces ready-to-send direct mail and email marketing (plus follow-up messaging), so your team can keep activity high without writing everything from scratch.
Step 4 — Support the team to close
Communicates with your staff, learns from outcomes, improves targeting, and helps your team progress conversations and win more business.
Frequently asked questions
Everything you need to know about how The Shadow works, what’s included, and how pricing scales for branches and departments.
What does The Shadow actually do?
The Shadow captures more of your marketplace, identifies high-value opportunities, produces outreach (email and direct mail), and supports your team with prompts and learning loops so you close more business.
What’s included in £199/month?
£199/month includes 1 branch and 1 department (Sales or Lettings), plus:
- Opportunity capture and filtering with human-in-the-loop checks
- Triggers and prompts so you contact people at the right time
- Email and direct mail marketing material produced for you
- Team prompts and continuous improvement based on outcomes
What counts as a branch and what counts as a department?
A branch is a physical office location (or a separately managed patch). A department is either Sales or Lettings.
How do add-ons work for Sales + Lettings and extra branches?
- +£99/month adds the second department in the same branch (Sales + Lettings)
- +£99/month adds an additional branch and includes one department by default
- If that additional branch also needs both departments, add another +£99/month for that branch
Can my team approve outreach before anything is sent?
Yes. The Shadow uses a human-in-the-loop workflow so your team can approve messaging and lists before anything goes out.
What is the £199 setup fee for?
Setup covers patch configuration, triggers, templates, approval flows, and onboarding your team so the system runs correctly from day one.
How quickly can we go live?
Most teams can be live quickly once the patch, templates, and approval flow are agreed. The fastest path is a single branch, single department launch, then add complexity after the first week.
Do you integrate with our CRM?
We can work with your current process. If you want CRM logging or task creation, we’ll scope the best approach during setup.
Is there a contract or can we cancel?
Keep this aligned with your Contractor offer. If you want flexibility, position it as rolling monthly after setup.
Pricing
Simple pricing that scales with your business. Start with one branch and one department, then add Sales/Lettings or extra branches as you grow.
The Shadow
Includes 1 branch and 1 department (Sales or Lettings).
Add-ons
What’s included
- Captures more of the marketplace using advanced systems and human-in-the-loop checks
- Identifies high-value opportunities and prompts outreach at the right time
- Produces ready-to-send email and direct mail marketing so your team doesn’t have to write from scratch
- Communicates with your staff, learns from outcomes, improves, and helps you close more business
Setup (one-time)
- £199 setup fee
Each additional branch includes one department by default. If that branch also needs the second department, add another +£99/month for that branch.
Examples
Quick definitions
- Department: Sales or Lettings
- Branch: a physical office location (or separately managed patch)
Do you want The Shadow working or you?
Send a quick enquiry. We’ll reply with the next steps.
